Legal advertising through texts allowed in NC, NC Ethics Opinion states

North Carolina State Bar 2017 Formal Ethics Opinion 1   April 21, 2017 Topic: text message advertising The Opinion clarifies that lawyers may use the text message advertising that allows the user to initiate a live telephone communication, provided it complies with North Carolina Rules of Professional Conduct 7.1, 7.2, and 7.3, and all applicable federal […]

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Another jurisdiction finds participation in Avvo, LegalZoom, and Rocket Lawyer unethical

On June 21, 2017, the New Jersey Advisory Committee on Professional Ethics, Committee on Attorney Advertising, and Committee on the Unauthorized Practice of Law opined that New Jersey lawyers may not participate in the Avvo legal service programs “because the programs improperly require the lawyer to share a legal fee with a nonlawyer”. The Committees […]

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New Jersey Advisory Committee on Professional Ethics Joint Opinion 732 New Jersey Committee on Attorney Advertising Joint Opinion 44 Committee on the Unauthorized Practice of Law Joint Opinion 54

Topic: “Lawyers Participating in Impermissible Lawyer Referral Services and Providing Legal Services for Unregistered Legal Service Plans – Avvo, LegalZoom, Rocket Lawyer, and Similar Companies” From the Opinion In sum, the Committees find that the Avvo website offers an impermissible referral service, in violation of Rules of Professional Conduct 7.2(c) and 7.3(d), as well as […]

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D.C. Bar issues comprehensive guidelines on lawyers’ use of social media (Opinion 370 and 371)

In November 2016, the DC Bar Legal Ethics Committee issued Ethics Opinion 370 (Social Media I) and 371 (Social Media II), which address the use of social media by lawyers for marketing and personal use and for providing legal services. The two opinions aim at increasing awareness of the ethical issues generating from the increasing use […]

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District of Columbia Bar Opinion 371

Opinion No. 371 of the District of Columbia Bar’s Legal Ethics Committee   Topic: Social Media II, Use of Social Media in Providing Legal Services   Conclusion of the Committee: “Social media, like other technology applicable to the practice of law, will continue to change. The principles explained in this Opinion should be applied to […]

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District of Columbia Bar Opinion 370

Opinion No. 370 of the District of Columbia Bar’s Legal Ethics Committee   Topic: Social Media I, Marketing and Personal Use   Conclusion of the Committee: “Social media is a constantly changing area of technology. Social media can be an effective tool for providing information to the public, for networking and for communications. However, using […]

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Pennsylvania Bar Association Formal Opinion 2016-200

Legal Ethics and Professional Responsibility Committee Topic: attorneys participating in fixed fee limited scope legal services referral programs   The fixed-fee legal referral service works as follows: A for-profit business (the “Business”), which is not a law firm or lawyer-owned, assists in pairing up potential clients seeking certain legal services with lawyers who are willing […]

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Texas lawyers may use names of competitors as key words for SEO

Texas Ethic Opinion 661 Professional Ethics Committee for the State Bar of Texas   Topic: Use of competing lawyer or law firm’s name as keyword in advertising services offered by search-engine companies   Conclusion of the Committee: “A lawyer does not violate the Texas Disciplinary Rules of Professional Conduct by simply using the name of […]

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South Carolina State Bar Ethics, Advisory Opinion 16-06

Ethics Advisory Committee   Topic: attorneys participating in websites providing a fixed-fee legal referral service   From the Opinion The fixed-fee legal referral service works as follows: Attorney signs up for the service by agreeing to offer certain flat fee services. The fee for the service is set by the internet advertising directory website(service). The […]

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