Texas lawyers may use names of competitors as key words for SEO

images (32)Texas Ethic Opinion 661

Professional Ethics Committee for the State Bar of Texas



Use of competing lawyer or law firm’s name as keyword in advertising services offered by search-engine companies


Conclusion of the Committee:

“A lawyer does not violate the Texas Disciplinary Rules of Professional Conduct by simply using the name of a competing lawyer or law firm as a keyword in the implementation of an advertising service offered by a major search-engine company. The lawyer’s statements included in this advertising program must not contain false or misleading communications and must comply in all respects with applicable rules on lawyer advertising.”


Rules: Texas Rules of Professional Conduct 7.01(d), 7.02(a), 8.04(a)(3)


The full text of the opinion can be found at http://www.legalethicstexas.com…


For more information contact Nathan M. Crystal

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