Texas lawyers may use names of competitors as key words for SEO

images (32)Texas Ethic Opinion 661

Professional Ethics Committee for the State Bar of Texas

 

Topic:

Use of competing lawyer or law firm’s name as keyword in advertising services offered by search-engine companies

 

Conclusion of the Committee:

“A lawyer does not violate the Texas Disciplinary Rules of Professional Conduct by simply using the name of a competing lawyer or law firm as a keyword in the implementation of an advertising service offered by a major search-engine company. The lawyer’s statements included in this advertising program must not contain false or misleading communications and must comply in all respects with applicable rules on lawyer advertising.”

 

Rules: Texas Rules of Professional Conduct 7.01(d), 7.02(a), 8.04(a)(3)

 

The full text of the opinion can be found at http://www.legalethicstexas.com…

 

For more information contact Nathan M. Crystal

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