Federal Trade Commission, Guides Concerning the Use of Endorsements and Testimonials in Advertising (Electronic Code of Federal Regulations, Title 16, Chapter I, Subchapter B, Part 255

Section §255.0 – Purpose and definitions: “The Guides represent administrative interpretations of laws enforced by the Federal Trade Commission (FTC) for the guidance of the public in conducting its affairs in conformity with legal requirements. Specifically, the Guides address the