Bidding on the name of a competitor firm to obtain a sponsored link above the competitor in a Google search does not violate Wisconsin’s privacy law

Under Wisconsin law use of a person’s name for advertising purposes without the person’s consent violates the right of privacy.  In Rottier, v. Cannon, 828 N.W.2d 876 (WI Ct. App. 2013), rev. denied, 839 N.W.2d 616 (2013), the defendant law firm purchased the names of the plaintiffs from Google, Yahoo!, and Bing. Whenever a searcher entered the names […]

Handbook on Lawyer Advertising and Solicitation

The Florida Bar Standing Committee on Advertising, Tenth Edition, 2013   TABLE OF CONTENTS: Introduction When the Lawyer Advertising Rules Apply When the Lawyer Advertising Rules Do Not Apply Prohibited Forms of Solicitation Regulations Governing Content Additional Regulations for Direct Mail & Email Communications to Prospective Clients– Rule 4-7.18 19 Lawyer Referral Services – Rule […]

New York State Bar Opinion 931

Committee on Professional Ethics Topic: Law firm names Digest of the Committee: “Law firm of solo practitioner cannot include ‘and Associates’ based on employment of paralegal” Rules: New York Rules of Professional Conduct 7.5(b), 7.5(c), 8.4(c)   The full text is available at http://www.nysba.org…

Texas Ethics Opinion 617

Professional Ethics Committee for the State Bar of Texas Topic: “Under the Texas Disciplinary Rules of Professional Conduct may a lawyer, who is licensed to practice law in Texas and in North Carolina, practice law in North Carolina, without soliciting or representing persons in Texas, under a law firm name that is not permitted under […]

Texas Ethics Opinion 605

Professional Ethics Committee for the State Bar of Texas  Topic: “Under the Texas Disciplinary Rules of Professional Conduct, may the remaining lawyers in a law firm continue to use, in the name of their firm, the name of a lawyer who left the firm to practice independently from the firm and who has consented to […]

New York City Bar’s Advertising FAQ

The New York City Bar Committee on Professional Ethics prepared a series of common questions regarding New York’s lawyer advertising and solicitation rules that were adopted within the past few years and included in the Rules of Professional Conduct that became effective in April 2009.   The full text is available at http://www.nycbar.org…

Texas Ethics Opinion 591

Professional Ethics Committee for the State Bar of Texas Topic: “Is it permissible under the Texas Disciplinary Rules of Professional Conduct for three law firms with different names to advertise cooperatively using the name of one of the law firms followed by the word ‘Group’?”   Even though Texas Disciplinary Rules of Professional Conduct Rule […]

Ohio Board of Commissioners on Grievances and Discipline Opinion 99-9

[WARNING – CPR Opinion-provides advice under the Ohio Code of Professional Responsibility which is superseded by the Ohio Rules of Professional Conduct, eff. 2/1/2007.] Topic: On-Line Legal Representation of Clients Through E-Mail Questions and Answer Syllabus of the Board: It is proper for an attorney to place an on-line intake form on the law firm […]