North Carolina State Bar 2011 Formal Ethics Opinion 10

Topic: Lawyers’ Use of Deal-of-the-Day or Group Coupon Marketing Programs

Digest of the Committee:

Opinion rules that a lawyer may advertise on a website that offers daily discounts to consumers where the website company’s compensation is a percentage of the amount paid to the lawyer if certain disclosures are made and certain conditions are satisfied.

Rules: North Carolina Rules of Professional Conduct 1.1; 1.15-2(b); 1.15(a); 1.18; 5.4; 7.1; 7.2(b)(1)

The full text is available at http://www.ncbar…