State Bar of Arizona Ethics Opinion 06-06

State Bar Association Committee on the Rules of Professional Conduct

Topic: Internet; Referral Services

Digest of the Commitee:

An online service that matches prospective clients with potential lawyers based on the appropriate geographic and practice areas, makes representations about the qualifications of its member lawyers, and provides a monetary satisfaction guarantee, is a “lawyer referral service” within the meaning of ER 7.2(b). Unless the service is a non-profit service or is approved by an appropriate regulatory authority, Arizona attorneys may not pay a fee to participate.

The full text is available at http://www.azbar…