District of Columbia Bar Opinion 249

Opinion No. 249 of the District of Columbia Bar’s Legal Ethics Committee

Topic: Lawyer Advertising

Summary of the Committee:

“Rule 7.1(a) permits truthful claims of lawyer specialization so long as they can be substantiated. Claims that a lawyer can help a client ‘when others cannot’ are inherently incapable of substantiation and are prohibited by Rule 7.1(a)(2), as is a claim in a print advertisement that a lawyer ‘can help YOU.'”

Rules: 7.1(a) (Communications Concerning a Lawyer’s Services)


The full text is available at http://www.dcbar.org…