New York State Bar Opinion 1005

Committee on Professional Ethics

Topic: “Whether using the phrases “I KNOW HOW TO WIN FOR YOU” or “unsurpassed litigation skills,” violates Rule 7.1.”

Digest of the Committee:

“Neither the statement “I KNOW HOW TO WIN FOR YOU” or “unsurpassed litigation skills” in lawyer advertising is permissible under Rule 7.1 because the statements are misleading, and neither statement can be factually supported as of the date on which it is disseminated.”

Relevant Law: New York’s Rule of Professional Conduct 7.1(a), 7.1(e)

The full text is available at https://www.nysba…