Board of Professional Responsibility of the Supreme Court of Tennessee
Topic: Lawyers’ Use of Television Advertising Program
When the activities of a company that produced television commercial for attorneys operate under certain requirements described in the relevant opinion (such as for example monthly flat fee, no matching services, callers do not pay the company, etc.) they “do not constitute the activities of a “lawyer referral service” or a “lawyer-advertising cooperative — the business or activities of which include the referral of its customers, members or beneficiaries to lawyers —“. The activities of Lynch do not constitute the activities of an “intermediary organization” as defined in Tennessee Supreme Court Rule 44 and Rule 8, RPC 7.6.”
Relevant Law:
- Tenn. Sup. Ct. R. 44 and R. 8;
- Tennessee Rule of Professional Conduct 7.6
The full text is available at http://www.tbpr.org/Attorneys/EthicsOpinions/Pdfs/2006-f-152.pdf